Why Boone

Trucks got complicated. We didn't.

Somewhere along the way, trucks got complicated.

Bigger screens. Monthly subscriptions. Electronics that cost more to fix than the problem they solve.

None of it helps a truck pull, haul, or last. A lot of it just gets between the driver and the road.

So we went back to what matters.

Steel body. Body-on-frame. 351 V8. Modern automatic. 35-inch tires. Two fuel tanks. Physical controls.

Boone isn't trying to reinvent the truck. We're trying to get it right. Modern where modern engineering makes the truck better. Traditional where traditional engineering makes the truck better.

What we stand for

The Boone principles.

Seven rules we build by. Every decision about the truck gets checked against them.

Real steel

We're bringing back the real steel body truck.

A steel body mounted on a separate frame, the way trucks have been built for generations. We chose steel for how they make a truck feel and how plainly it's put together. We'd rather build it right than build it to a weight number.

02
Built to last
Designed around durability rather than planned replacement.
We pick parts and designs for how they'll hold up over years of ownership, not for how they'll look on a showroom spec sheet.
03
Easy to repair
Serviceable by real mechanics without unnecessary barriers.
Common jobs should be doable in a driveway or at any independent shop, with parts you can reach and a design that doesn't fight the person holding the wrench.
04
Real controls
Important functions stay intuitive and accessible.
The things you use every day belong on controls you can find by feel, not buried three menus deep in a screen.
05
No gimmicks
Money goes to capability, durability, and quality instead of novelty.
If a feature doesn't help the truck work better, last longer, or drive better, it doesn't earn a place on the build sheet or in the price.
06
Built for work
Towing, hauling, traveling, exploring, and daily use are why it exists.
Body-on-frame construction, a 351 V8, 35-inch tires, and two fuel tanks. Every decision starts with what the truck has to do.
07
Your truck is yours
Ownership shouldn't feel like renting features from the manufacturer.
What you pay for comes with the truck. We don't plan to lock core features behind subscriptions or make you ask permission to work on your own vehicle.

Ownership

If you own it, you should be able to fix it.

A Boone is meant to be kept. So we're designing it so keeping it is straightforward, whether that's you in the driveway or a mechanic you trust.

Straightforward routine maintenance
Designed with serviceability in mind
Parts availability as a priority
Mechanical components you can reach
Less unnecessary complexity
Less dependence on software for simple things

This describes how we design. It is not a legal or warranty commitment.

Technology

A screen shouldn't be the reason you buy a truck.

Boone isn't against technology. It's against technology that doesn't earn its place.

We'll use modern technology where it improves safety, reliability, function, or real convenience. But the cab won't be designed around keeping you staring at a screen. Important functions stay physical and easy to find by hand.

Interior and infotainment hardware: TBD.

Target timeline

Where Boone is headed.

These dates are development targets, not guaranteed production dates. They may change as engineering and testing progress.

Prototype
Late 2026 – Early 2027
First working Boone prototype targeted.
Development
2027
Engineering, testing, refinement, validation, and production preparation.
Manufacturing target
Mid–Late 2027
Target beginning of manufacturing.