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A Boone pickup on a gravel road at night with its headlights on

Built to be a truck.

Real steel. Real V8 power. Real capability.

Boone is bringing back the kind of truck people can own, work, repair, and keep.

  • 351 V8Ford small-block
  • 375+ hpTarget output
  • 35 inTires, standard
  • 550+ miTarget range, dual tanks

Development targets. Not final production specifications.

Somewhere along the way, trucks got complicated.

Bigger screens. Monthly subscriptions. Electronics that cost more to fix than the problem they solve.

None of it helps a truck pull, haul, or last. So we went back to what matters: a steel body on a separate frame, a 351 V8, 35-inch tires, two fuel tanks, and physical controls.

Boone Crew Cab in two-tone paint parked on gravel at sunset
Boone Crew Cab in two-tone. Development render.

The Boone signature

Real steel. Real truck.

We believe a truck should feel like a truck. That's why Boone is bringing back real steel body construction.

A steel body on a separate frame: body-on-frame, built in a straightforward way you can see and understand. We aren't chasing a weight figure at the expense of what makes a truck feel like a truck.

Built from real materials for real owners.

Trims

Two trucks. Two personalities.

Same steel, same V8, same 35s. Both offered as a Single Cab or Crew Cab.

The truck, without the distractions.

Outlaw

The purest Boone. Steel, V8, 35s, two tanks, and nothing standing between you and the machine. Simple on purpose, for the person who wants the truck itself.

Single Cab, from$27,000
Crew Cab, from$30,000

SeatsCloth (planned)

The long-haul Boone.

Highwayman

Fully loaded, with the comfort and equipment you'd expect from a high-end truck. Still a Boone underneath: the same steel, the same V8, the same physical controls.

Single Cab, from$37,000
Crew Cab, from$40,000

SeatsLeather (planned)

Starting prices are targets and may change before production.

Capability

The basics still matter.

351CI

351 cubic inches of old-school heart.

A 351 Ford small-block V8 with a modern 6- or 8-speed automatic. 375+ horsepower target, with final figures after testing.

35IN

35s on every Boone.

Standard on every trim and every cab. Not a package and not an accessory. A purposeful stance without looking lifted.

550+MI

Built for the long way home.

Dual fuel tanks, the way classic American trucks did it, for a 550+ mile target range between fill-ups.

6,500LB

Built to be worked.

A towing target of 5,000–6,500 lbs, on a proven platform with a real frame underneath.

Figures are development targets.

See full specifications
Boone Crew Cab at night with its headlights on

The truck is coming back.

Real steel. Real V8 power. Real capability.

Prototype targeted for late 2026 to early 2027.